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Cadillac Retail Sales Up - Continues Market Share Gains

Tuesday, September 06, 2011
Author By : Cadillac.com

CTS Retail Sales Up 26 percent over August 2010, YTD Up 39 percent

Cadillac is having a great year, even despite an early decline of the overall luxury market in 2011. This month Cadillac announced 3 new Cadillac vehicles and debuted an ultra-luxury concept car. This Chicago Cadillac dealer is looking forward to the brand's continued success in the coming year.

Source: Cadillac.com


DETROIT – Cadillac reported its second-strongest month of the year in August with total sales up 4 percent at 13,208 units versus August 2010. Retail sales were up 14 percent at 12,260 and were also up 23 percent versus July 2011.

Cadillac continues to gain market share for the year even as the overall luxury segment share declined for the first six months of 2011.

The CTS Sedan, Wagon and Coupe posted retail sales of 5,134 units in August for a 26 percent increase compared to August last year. Year-to-date retail sales of the CTS family increased 39 percent compared to last year and were up 35 percent over July.

SRX retail sales also remained strong in August at 4,386 units, a 16 percent increase over August 2010. Year-to-date SRX sales are up 9 percent over last year.

Escalade retail sales dropped slightly, down 3 percent versus August 2010 at 1,871 units. August retail sales were up 12 percent over July and remain up 2 percent for the calendar year.

Fleet sales declined 51 percent over August 2010 as Cadillac continues to adjust its fleet sales in line with other top-tier luxury brands. Fleet sales accounted for 7 percent of Cadillac’s sales for August.

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